Sorting and Unsorting Facts

GettyImages_78456509.jpgContext matters. We know this instinctively, and yet somehow we forget.  We still tend to assume that facts live in their own separate bubbles. So when we research and analyze, we warily keep our findings in separate categories—information on person A separate from information on person B, which are both separate from facts uncovered about company C.  We go to great lengths to avoid any cross-contamination because that may be messy or unwieldy and keeping things tidy is so satisfying. 

But investigations are lots of things, and tidy is not one of them.  Investigations are filled with loads of information which could be put into more than one category or, maddeningly, into no category at all.  Investigators have to patiently wade through all that data, perhaps indulge in categorizing at first to help keep track of data, but then get rid of the categories and start to put things together.  Only then can the dots be connected.  Finally, a full picture emerges.    

But how to connect the dots?  How to avoid being overwhelmed when you feel like you’re drowning in data?  We’ve sang the praises of chronologies as a good way to see the big picture. But this is especially true when a time line is built using facts from all sorts of different categories.  Exploding those categories, taking those facts and putting them into a new context, may be the best way to make sense of information that might otherwise appear irrelevant or unrelated. 

For example, we recently investigated an executive who a few years ago gave quit claim to his wife of their family home in Pennsylvania.  At first this transaction didn’t seem to fit into the narrative we were uncovering about his personal life.  So we made a note of it and when it happened, figuring for the time being that it was nothing more than a savvy financial decision done for personal tax purposes. 

But this turned out not to be the case once we analyzed what was going on around the same time at one of the companies the executive headed.  Within weeks of the quit claim transaction, one of the companies was sued for several million dollars by another corporation.  The plaintiff corporation alleged that it had been defrauded and accused the defendants of negligence.  Although the executive was not named in the suit, he was implicated because he directly oversaw the transactions at the center of the plaintiff company’s claims. 

Suddenly that quit claim, which initially seemed to be separate and apart from the executive’s professional life, made sense in the context of what was going on at his corporation.  Given the timing, the transfer of this very expensive home to his wife suggested the executive was attempting to shed his assets in anticipation of being held personally liable in the lawsuit. 

Then throw in the fact that the case was settled a mere 20 days after the suit was filed.  Although the terms of the settlement were kept confidential, the timing suggests that the defendant corporation was happy to make the concessions necessary to settle the litigation rather than risk having the case proceed.  While we don't know for sure if this is the case, initial analyses suggest that these three facts combined—the quit claim, the lawsuit, and the settlement—are as close to an admission of liability as a savvy, well-represented executive is likely to make.  But the full picture emerged only after we were willing to set aside the categories we’d created and place all the facts into new and different contexts.  

New Employee Character Checks: A Gut Check is Not Enough

GettyImages_78621733.jpgYou have an opening in your company.  You get a slew of resumes for the position, you interview a number of candidates, and then you finally narrow it down to two people: One has experience that’s right on the mark, but during the interview you had glimpses of an attitude that might not mesh with your corporate culture.  The other person is lacking a number of important skills, but it seems that she makes up for her shortcomings with an energy and attitude you admire.  She seems like a real go-getter who will be a good fit among your staff.  So what do you do?

We’ve seen this debate played out in the blogosphere repeatedly (here’s one example, and another), and usually folks tout character over skills.  The reasoning?  Skills can be taught, but character cannot.  But if you’re the person doing the hiring, how do you make sure that your impression that someone has a good character is right?  Or if you’re an attorney who’s looking for a reliable witness, how do you make sure you pick one whose credibility won’t be ruined by proof of a less than upstanding character?

Is this as simple as confirming that the candidate’s resume is accurate?  Determining that someone must have good character because they didn’t lie on their resume is setting the bar pretty darn low.  So do you just resort to Googling the candidate or witness?  Checking their Facebook page or Twitter feed?  We’ve pointed out more than once that assuming everything you need to know about someone can be found on the Internet is just not true.  You don’t get a full picture of someone just because you saw their listing on LinkedIn or scrolled through their pictures on Facebook—expect perhaps that they have yet to master the social networking site’s privacy settings. 

So is this instead an “I know it when I see it” sort of assessment—where you base your decision primarily on your “gut,” your “instinct,” or some sort of “hunch” about the candidate’s character?  Maybe you’re a great judge of character with a wonderful track record who can trust your instinct without reservation.  But for most people, that’s rarely the case, especially those who are new to hiring or who don’t have a lot of experience selecting witnesses for a case. 

The truth of the matter is that being a good judge of character is sort of like being funny: everyone thinks they are but we all know that’s not always true.  I don’t mean to suggest that instinct isn’t valuable—sometimes it’s all we’ve got and more often than not it’s worth heeding a “bad feeling” about someone.  But we’re talking about pretty high stakes here, and it would be good to base an important decision on more than a hunch. 

This is where a good investigator is invaluable.  Every worthwhile investigator will look beyond the Internet and do various in-depth database searches.  But those who really know what they’re doing know that that’s not enough.  They know that ultimately they have to get on the phone and start interviewing people.  They will talk to those old employers, track down ex-colleagues, and get the skinny from friends, classmates and co-workers.  Sure this might generate some gossip, and some of it may or may not be true.  But combined with smart and thorough database searches, this approach will provide a much clearer picture of your candidate’s character, helping you make a genuinely informed decision.  

Fire your accountant, financial advisor and lawyer too?

A thought-provoking column in the Wall Street Journal here that argues in favor of routine changes of auditors got me thinking.

If we should change our auditors on the grounds that they get too close to us and are afraid to displease us for fear of losing our business, why shouldn’t the same thing apply to other professionals we hire over long periods? Say, financial advisors and even lawyers?

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The case for firing auditors is that even though companies hire them and are responsible for paying them, auditors are really there to deliver what can often be “bad news” to company management keen to suppress unpleasant facts from public view. When bad decisions get translated from company spreadsheets into annual reports, bonuses get cut and executives get fired.

So instead of giving independent advice, auditors work for the same company for so long that they end up being “co-dependent,” says the Journal’s Jason Zweig.

Would that ever affect a lawyer or a financial advisor? At least with financial advisors, there are independent benchmarks that can compare your investment returns to those of similarly placed individuals. You can see whether or not your annual fee helps you beat an index, and you can shop around to see if your advisor’s fee is excessive.

What about lawyers? They are bound to a code of ethics, but so are accountants. Lawyers can’t just ignore wrongdoing, but accountants too are supposed to blow the whistle on that kind of thing. The problem arises in life’s hundreds of shades of gray, between best possible behavior and reportable criminal activity.

Many a lawyer reading this can easily recall putting down the phone after an uncomfortable call with a major client who has just instructed that lawyer to do something that gives the lawyer pause. The lawyer might think to himself: “Is it ethical to do this?” but then go ahead and do it anyway. If it just passes the smell test, how many lawyers tell their clients they are treading a very fine line? We hope some, but does yours?

Changing auditors can be a real pain, which is why companies don’t like to do it. Barriers to entry can be high because there are only four big firms to service the world’s largest companies, and because it can take a new audit team a long time to get up to speed on a complex set of accounts.

That can be true of personal investment portfolios and legal issues, but often a lawyer is not tasked with taking care of every aspect of a company’s or individual’s set of legal issues.

So if you don’t feel like firing your longtime attorney or other professional, at least do what you might with your trusted physician. Get the occasional second opinion.

World on a String

The world is getting smaller in many ways, including for fact finders looking to get information about companies.

Sometimes, the company across the street will file more information about itself halfway around the world than it will in its own jurisdiction. With a computer or a good person on the ground far away, the information can be yours in a matter of minutes or hours.

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Most people know the way this usually works: a company from a country with rotten disclosure wants to raise money in the U.S., and so is subject to the rigorous reporting requirements by the Securities and Exchange Commission. Foreign companies can be forced to disclose executive pay packages, and that can sometimes give you the name of a private company the executive gets his pay sent to. Great stuff, and only available because the government forces the information out of the company.

But what about the other direction? Companies from the U.S. or other jurisdictions that have great disclosure, which nonetheless turn over more information overseas than they might at home?

Two cases in point:

Last month the EU unveiled legislation to require “transparency” from “extractive companies,” which means companies that dig or pump stuff out of the ground or chop down trees. Even private companies that ordinarily would have no major reporting requirements to non-shareholders would have to disclose payments they made country-by-country.

A time-honored gift to U.S. investigators is Companies House in the United Kingdom. Private companies from anywhere in the world that want a presence in the U.K. have to register. You get names of directors, addresses, shareholder information and financials.

So the next time you have to look up information on a company, ask not only where the company is incorporated. Ask also: “where does it do business?”

Apple's Directors in Focus

Now that Steve Jobs is gone, attention turns to Apple’s Board of Directors (1), a group that’s been criticized in the past for being too deferential to Jobs, as made clear in this Wall Street Journal Story.

Steve Jobs was a business genius, but are these directors good at doing their jobs to inform shareholders and stand up to a strong CEO if necessary, or are they the kind that like to take a fee and then not do as much directing as they should? Remember, many great and famous people were on the Board of Enron. They sat on the board during that company’s Apple phase of being among the world’s growth leaders, but also during its implosion.

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What boards do Apple’s directors sit on in addition to Apple’s? Are they as hands-off with those other companies as they are reportedly were with Jobs? Are they too distracted by their primary distinguished careers to do a hands-on job at Apple? These are questions worth asking if you’re thinking of putting them on your board, or if you’ve invested in a company they direct that isn’t blessed with a CEO of Jobs-like vision.

(1) Apple’s independent directors are:

William V. Campbell is the Chairman of Intuit, Millard Drexler, Chairman and CEO of J. Crew; Al Gore, former U.S. Vice President; Andrea Jung, CEO of Avon Products; Arthur Levinson, former chairman and CEO of Genentech; Ronald D. Sugar, former chairman and CEO of Northrop Grumman. 

The Silence of the Communicators

Apple, Google and Amazon are in the communications business, but their leaders all need to take some courses at Hamburger University to learn how to communicate with their customers.

Any trial lawyer or investigator will tell you that WHEN something happens can be at least as important as the event itself.

Take the responses to three of the largest news stories of the past week:

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1)  the revelation that iPhones and Droids transmit the location of the phones back to phone makers Apple and Google several times a day;

2) The partial breakdown of the Amazon “cloud” of servers that house prominent websites across the country. A whole of bunch of websites were down for a prolonged time;

3) The savage beating by two women of a third woman in a Baltimore McDonald’s caught on tape and widely viewed across the U.S.

ReadWriteWEb’s initial review of Amazon was not good. A little bit of updating as the crash wore on, but nothing an ordinary person could look at and understand.

And days after the Wall Street Journal reported that Apple and Google were regularly collecting data as to the location of the owners of their handsets, Apple remains mute. Google defended its policy, but on its website there was nothing that an ordinary customer could easily find to read that would give comfort. Readers of the Journal were told that Google’s advice was to perform a “factory reset” to insure the kind of privacy many may have thought they already had with a Droid phone.

This locational data that Apple and Google have access to is valuable. The stuff scientists can figure out about us based on where we are is astounding, and frightening if that information were to be used against us.

Contrast this corporate pattern of behavior with the episode revealed over the weekend when two women were caught on tape giving a severe beating to a woman at a McDonald’s restaurant in Baltimore. The revolting footage was made worse by the inactivity of bystanders who chose not to come to the aid of the beaten woman.

How easy was it to see what McDonald’s thought of this? Very. Right on the website’s media center was a prominent statement that the company was shocked at the incident and would investigate. You typed mcdonalds.com, and two clicks away you were at the statement.

Marketing experts will tell you that if you don’t have an “elevator speech” ready to go about your business (a 30-second answer to the question “What does your company do?”) then you’re not ready for primetime. In this case, Apple, Google and Amazon didn’t have elevator speeches ready to go.

Not having an elevator speech can mean one of two things: you’re unprepared for the question, or worse yet, you have no clear idea of what you think (or what you think it’s safe to say).

Here is where timelines are so important. If McDonald’s had waited a month to express outrage at this incident, the timing would have overtaken the content in importance. We might think McDonald’s was not really annoyed at the beating, but was responding in a way that a lawyer or consultant advised was prudent. That could still be the case, but the quick response by McDonald’s could also mean that it truly is incensed that its franchised restaurant staff failed to rescue the helpless victim of a beating.

What about Apple’s timeline? Whatever Apple ends up saying about the tracking features of the iPhone, how good will we feel about all the information Apple has on us when the company can’t even comment on one of the most discussed stories in the world at which it’s at the center.

For Apple, Google, and Amazon, the time for the elevator speech has passed. The doors have closed and we - the customers - will need to be reached in a different way.