JPM, Feynman and Investigations

A superb column over the weekend by the personal investing columnist in the Wall Street Journal, Jason Zweig, struck a chord or two with us because of what it said about human knowledge and the occasional lack thereof.

Zweig was advising investors not to look to J.P.Morgan Chase’s CEO Jamie Dimon for guidance about sound investing practices, but the late Nobel physics laureate Richard Feynman: "You must not fool yourself—and you are the easiest person to fool."

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For investors, says Zweig, “the bigger the commitment, the more certain they become that they must have been right to make it—and the harder it becomes to let go.” It’s all the more difficult to let go of ideas blessed by experts. Risk valuation used by banks has blown plenty of banks up, but bankers continue put their faith in it. Investors in turn put their faith in banks using this flawed technology.

Zweig advises that if a great investment such as J.P. Morgan Chase (prior to Friday) has paid handsomely, you should seek opinions of people who think you are wrong just to make sure you aren’t. If you love a stock, analyze the arguments of short sellers who hate it.

How does this translate into the world of fact finding? Take the brilliant candidate up for an executive posting: he’s never had a single black mark on his resume, every one of his references loves him, and he’s had great press for the past 10 years. He’s the J.P. Morgan of executive candidates, and he’s the perfect person to have examined by a fact investigator who will look for the following:

  • Litigation that hasn’t made the news;
  • Ownership of secret companies previously unknown, which could reveal business activity and litigation that also flew under the radar beforehand;
  • People this person worked with but were left off his resume because they dislike or distrust him.

Or take the requirement for an asset search either to enforce a judgment or to track down money held by a spouse in the midst of a divorce proceeding. Would we need to do the asset search in Switzerland or the Caribbean, or even across state lines? Clients often say no, but really have no way of knowing where the assets may be.

The only way to find out is to start with all the information we can get from the client (all company names, phone numbers personal and commercial, addresses just for starters). We then take an open-minded approach and follow the leads.

The thing that often throws even experienced investigators off the trail is finding something they don’t expect to see and then figuring they must be wrong. “Our guy has never left New Jersey, so this can’t be his huge house in Pennsylvania that’s owned by a Cayman Islands company” is about the worst thing an investigator could conclude.

Zweig’s kicker is worth remembering for investors and investigators alike: “The smarter you are, the more easily you can fool yourself.”

The Hedge Fund Marketing Revolution: A Buyer's Checklist

There are plenty of excited articles around these days about the new JOBS (Jumpstart Our Business Startups ) Act and the effect this new law will have on the marketing of hedge funds. In brief, it’s now going to be easier for hedge funds to market themselves to the general public. If previously hedge funds ever thought of running ads on TV or radio, or writting guest promos on blogs and social media, they would have been restricted by a legal prohibition against such things. The JOBS Act changes that.

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Another big change is that hedge funds, rather than having to collect only really large sums of money from wealthy people, will now be able to raise up to $1 million a year in small amounts from people not previously allowed to invest in such vehicles. Remember all the complaining that only the really rich had access to the elite performance hedge funds were able to provide? That protected a lot of little people from Bernie Madoff, but never mind – now the little people will have the same chance as everyone else to make a lot of money or, if not hand it to a criminal, invest with someone who won’t deserve the huge fees he will be charging.

Now say you are thinking of putting money in a hedge fund, or are given the task of checking out a prospective hedge fund for your client. The hedge fund has been around for three years and has pretty good returns. What else should you look at? We’re written before about the huge red flags Allen Stanford had flying if investors had just cared to look. Bernie Madoff, aside from his tiny auditor, declared with the SEC just a fraction of the stocks under management he was supposed to have had.

In the interest of avoiding such disasters in future, here for starters are some of the questions would recommend:

  • What funds did the principals run before? Hedge funds can (and often do) close up shop when they don’t do well. They return money to investors and dissolve. But what about the managers of those poorly-performing funds? It’s accepted practice in the world of hedge funds that managers of failed funds get new investors and open new funds under a different name. Is your manager one of those on the rebound?
  • What were the circumstances that caused the old fund to close? Was it the retirement of the manager’s partner, or just sub-par returns? If unclear on this, are there any former employees or investors we could talk to in order to find out what really happened?
  • Beyond previous fund experience, have the managers ever been subject to regulatory sanctions? Have they ever been sued by investors or anyone else? If the answer to the lawsuit question is “yes, but the legal matter settled,” we would advise that you retrieve the court documents (manually is usually the way we usually do this, not on line) and then read the allegations made against your manager.
  • Finally, you want to make sure the fund is registered where it says it is and the principals are really the people as represented. We’ve written before about preventing corporate identity fraud, and now that hedge funds can advertise you want to be especially careful that the address to which you send your money corresponds to the one in official records.

Will all of this take a little bit of time? Sure. But given that some people agonize for a year about which kind of luxury car to buy, it makes no sense to us that cocktail party chatter alone should be the basis for an investment worth several Porsches.

Due diligence isn’t as much as fun as the Porsche showroom, but failure to do it right could mean a downshift to a Hyundai when you least expect it.

Sorting and Unsorting Facts

GettyImages_78456509.jpgContext matters. We know this instinctively, and yet somehow we forget.  We still tend to assume that facts live in their own separate bubbles. So when we research and analyze, we warily keep our findings in separate categories—information on person A separate from information on person B, which are both separate from facts uncovered about company C.  We go to great lengths to avoid any cross-contamination because that may be messy or unwieldy and keeping things tidy is so satisfying. 

But investigations are lots of things, and tidy is not one of them.  Investigations are filled with loads of information which could be put into more than one category or, maddeningly, into no category at all.  Investigators have to patiently wade through all that data, perhaps indulge in categorizing at first to help keep track of data, but then get rid of the categories and start to put things together.  Only then can the dots be connected.  Finally, a full picture emerges.    

But how to connect the dots?  How to avoid being overwhelmed when you feel like you’re drowning in data?  We’ve sang the praises of chronologies as a good way to see the big picture. But this is especially true when a time line is built using facts from all sorts of different categories.  Exploding those categories, taking those facts and putting them into a new context, may be the best way to make sense of information that might otherwise appear irrelevant or unrelated. 

For example, we recently investigated an executive who a few years ago gave quit claim to his wife of their family home in Pennsylvania.  At first this transaction didn’t seem to fit into the narrative we were uncovering about his personal life.  So we made a note of it and when it happened, figuring for the time being that it was nothing more than a savvy financial decision done for personal tax purposes. 

But this turned out not to be the case once we analyzed what was going on around the same time at one of the companies the executive headed.  Within weeks of the quit claim transaction, one of the companies was sued for several million dollars by another corporation.  The plaintiff corporation alleged that it had been defrauded and accused the defendants of negligence.  Although the executive was not named in the suit, he was implicated because he directly oversaw the transactions at the center of the plaintiff company’s claims. 

Suddenly that quit claim, which initially seemed to be separate and apart from the executive’s professional life, made sense in the context of what was going on at his corporation.  Given the timing, the transfer of this very expensive home to his wife suggested the executive was attempting to shed his assets in anticipation of being held personally liable in the lawsuit. 

Then throw in the fact that the case was settled a mere 20 days after the suit was filed.  Although the terms of the settlement were kept confidential, the timing suggests that the defendant corporation was happy to make the concessions necessary to settle the litigation rather than risk having the case proceed.  While we don't know for sure if this is the case, initial analyses suggest that these three facts combined—the quit claim, the lawsuit, and the settlement—are as close to an admission of liability as a savvy, well-represented executive is likely to make.  But the full picture emerged only after we were willing to set aside the categories we’d created and place all the facts into new and different contexts.  

Using Social Security Numbers to Root Out Employee Fraud

One of our most closely-guarded pieces of personal information, we nonetheless are obliged to divulge our Social Security numbers several times a year. You want a job? Hand it over.

A client once approached us to see whether we could run a quick background check on domestic helper he was thinking of employing. She cheerfully offered references, photocopies of a foreign passport and green card, plus a social security number. Our conclusion after about an hour? Her SSN was probably faked, and her green card probably was too.

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How did we know without picking up a phone or looking at the document? Anyone with a SSN issued after June 25 of last year got a randomized number. There’s no way for us to tell on our own whether it’s valid or where it was issued. Employers who want to find out if a prospective worker has a real SSN need to use the Social Security Number Verification Service here. You need to register, and there’s a time lag.

What’s nice for anyone else looking at SSN’s issued before June 25 of last year (as our subject’s supposedly was) is that there used to be a system employed in issuing the numbers that could be helpful in figuring out where a person may have lived and when the number was issued.

The first three numbers related to which state the number was issued in. We often find it helpful to know that if someone we’re investigating claims to have lived his entire professional life in New York, his SSN issued in Michigan or Texas gives us a clue that for a time, anyway, he was outside of New York. For someone born in the U.S. that may just mean that he was with his family for a year when he was 12.

But for a person who grew up abroad and got a SSN when he was 35, it’s nice to know where he was when he got that number. For one thing, when checking for a criminal record you get a second state to look at since there is no such thing as a single, national criminal records check available to people outside of law enforcement.

The second two numbers of the SSN are called the series number, and we use these to figure out when the card issued. This was also how we figured our domestic helper was probably faking. The series numbers were not issued sequentially, but were issued according to a known system. If you know the system and when someone’s number was issued you can see whether the number matches the real SSN series issued in that month for that state prefix. Just check the “high number” list).

In the case of our domestic helper, she had a number that should have been issued several years earlier than her arrival in the U.S. Our theory was that she copied part of the legitimate number of a relative who had a good SSN, but that relative had been in the U.S. a lot longer.

 

The Investigation Starts With the Client Interview

GettyImages_200130809-001.jpgWe have written extensively about the importance of good interview skills, here and here.  Professionals whose work depends on their ability to interview well—investigators, journalists, lawyers, doctors—know that it’s an art, honed by a keen understanding of the mindset of people in turmoil and a lot of trial and error about what does and does not work.  It’s about knowing how to listen, knowing when to respond and when to stay silent, knowing when it’s the right time to ask a question and when it’s best to wait. 

 And it’s also about having enough humility to recognize that you are beholden to the client to help set you on the right track.  As a recent article by attorneys Olivier Taillieu and Mark Wolf in the ABA Journal “Litigation” points out, a law client’s most valuable assets are their knowledge and experience.  The same holds true for corporate investigation clients.  A successful investigation starts with a successful client interview. 

Interviews need to be approached the same way a database search is approached—with an open mind and a lot of patience.  At the start of an investigation, clients know more about their finances than you do. They have greater insight about who in their company or among their business or social acquaintances may be able to provide useful information.  They know who they’ve sued or been sued by in the past, and can provide information about the parties involved in these past cases and claims.  They can help jumpstart an investigation by granting leave to speak with other investigators or attorneys they’ve worked with whom might have information relevant to the current situation.  They may know other people who have sued their current adversary and may have insight that could prove crucial to researching an issue.  As Taillieu and Wolf candidly point out, attorneys are often “eager to help put the screws to their former adversaries. Never underestimate the power of grudges.”

Of course, this doesn’t mean that an investigator is just passively listening while a client tells their story.  It’s crucial to be engaged and ready to ask the right questions at the right time.  Clients have a fountain of information but that doesn’t mean they know what to tell you.  Even the most sophisticated client may not know what it is you need to know to do your job.  A good investigator patiently asks questions to help access that information. 

And what are the right questions?  Well, they may be the most basic ones, the ones that seem obvious if we’re not making any assumptions or guesses about the case.  It’s always a challenge to shut off that voice in our head that starts taking shortcuts and generating assumptions.  But you know what they say about assumptions, right?  Well, it’s true.  So give yourself permission to ask even the most obvious questions to help ensure that you have all the information you need.  It might be helpful to have a checklist of all the basic information that you’ve found helpful to have in previous cases to help steer client on the right path.  See the list we have for divorce clients here

And of course, make sure to keep the lines of communication with the client open.  Some clients may think that after the initial interview, they get to just sit back and wait for you to work your magic.  They may need to be reminded that investigations are often collaborative efforts, and their job is to keep providing you with information, be it something they forgot to tell you the first time around or something new, that comes up afterwards.  They need to know that you won’t be bothered or annoyed if two hours, two days or two weeks from that initial appointment they call or email with just “One more thing….” 

 

What Greg Smith and Goldman Sachs Tell Us About Investigations

Former Goldman Sachs employee Greg Smith caused quite a stir when he took to the New York Times op-ed page to explain why he was leaving Goldman Sachs after 12 years. Smith, who the Times identified as a London-based executive director for Goldman heading the firm’s United States equity derivatives business in Europe, the Middle East and Africa, described a company where senior employees disparage clients as “muppets” and where workers push deals irrespective of their clients’ needs or wishes.  It was this wanton disregard and disrespect for clients that finally led him to leave Goldman, he wrote, inspiring his explosive good-bye letter. (By noon on the day the op-ed was published, Goldman Sach’s stock had fallen over 3%.  Financial shares on the S&P 500 fell over half a percent).   

Smith reminds us that if you want to really know how a company or an organization functions from the inside, it’s worth taking the time to track down and carefully interview former employees.  Sure, a current insider would be preferable, but with any mole, the odds of convincing them to tell you all they know are slim.  After all, they still work there, and they have to make sure to protect their identity while guarding their interests.  Former employees have fewer such fears.  Like Smith, former employees can be outspoken because they are no longer beholden to the organization, or because they no longer fear being fired for their candor. 

And senior-level former employees are not the only ones worth tracking down.  The day the op-ed was published, some in the business press alleged that Smith was just a disgruntled low-level employee, resentful perhaps about how little he’d moved up during his tenure at Goldman, here and here

Certainly it’s always important to assess whether an employee has genuine information or just an axe to grind, but just because an employee is low on the totem pole doesn't mean that their insight into the company is any less valuable. 

Lower-level employees may still know the key players in an organization and how decisions are made.  They also have personal insight on a company’s corporate culture and how former co-workers were perceived.  And while they may not have been leading the meetings or writing the emails that conveyed sensitive information, they may still have been in attendance, or received copies of those messages. 

An employee's low stature in the company food chain is not a reason to discredit what they say altogether—it is just something to factor in when weighing how much credence to give the information or opinion they offer.  

Prevent Corporate Identity Theft: A Consumer's Checklist

A report on National Public Radio written up here outlines the problem: legitimate businesses are increasingly subject to identity theft. Businesses find imposters are misusing their credit ratings, while there’s serious risk that people are using exterminators, contractors and other businesses being run by those same imposters.

While businesses guarding against ID theft are in the same position as people afraid of having their credit ratings ruined, there is an extra consumer angle to business ID theft: How can you be sure you’re dealing with the company you think you are?

a) Check the Secretary of State on line for the company you’re dealing with. We don’t mean Hillary Clinton. Companies in the U.S. are formed at the state level, and the government department that regulates corporate formation is usually headed up by the the Secretary of State.

 At the Secretary of State, check the following:

  • Is the corporation in good standing? If not, back off. Even if it is, was it recently revived after a long period of inactivity? If so, beware and look elsewhere because scammers sometimes slip into the shoes of long-dormant companies in order to give themselves a cloak of legitimacy.
  • Who is the owner of the corporation? Ask on the phone when you’re making your deal, and then check to see if the records match. If not, ask why not.
  • Is the address for the company one where you would expect to see this kind of business? Does it operate out of a vacant lot or a gas station? Google the address and see what pops up. If your business doesn’t, you may have an ID theft.

b) Google the telephone number you’re calling. Even businesses without a website tend to be listed by other services. If you’re calling someone’s throwaway cell phone, that number probably won’t come up on the web as being associated with the business.

c) If the business you’re dealing with is subject to a professional or occupational license, you’ll usually be able to look that up too.

How would all of this work with the business that was impersonated in the NPR story, AAA Termite and Pest Control in Memphis, Tennessee?

There is only one such business listed on the Tennessee government site here. You find that it’s based at an address on Macon Road and that it was established in 1975. Except for a four-year hiatus in the 1980s, it has been in business ever since. Someone from the Burnett family at the registered address is the company’s registered agent.

What about licenses? While license checks are possible on line in some states, rules vary by state and even within states. Sometimes licenses are handed out at the municipal level. You can look up nurses and chiropractors in Tennessee, but not licensed pesticide dispensers. To check on AAA Termite’s license status, you have to use a telephone.

That may seem labor intensive, but if you’re not hiring new contractors every day, taking a few minutes out to make sure you’re dealing with the right person can save you a world of trouble.

Hiring Due Diligence Should Include an Attitude Check

GettyImages_107250901.jpgIf you’ve ever had to hire people, you know what a tough job that is. You know that you are making a decision that will have a profound impact on a number of people—not only on yourself and whoever you choose, but also on everyone in your company or organization that will have to collaborate with that individual.  It can be a daunting experience.  And while it’s a great feeling when you find someone who turns out to be a good fit and a real asset to your organization, it feels just awful to realize that you’ve hired someone who is a big disappointment.  And a bad fit can be bad for business, because someone who doesn’t mesh with your corporate culture can keep your company from moving forward.

Experienced entrepreneurs know this.  Business people who’ve been around the block a couple of times know that success is contingent not only on a steady flow of capital or high profits, but also on the people they have working at their side.  The New York Times recently chronicled entrepreneurs who are lured back to buying their old companies.  Most decided to dive back into familiar waters out of boredom, or because they wanted to get back in the game and they thought the reacquisition of their old firm made good business sense. 

But whatever their motivation, all of the executives chronicled pointed out the same thing: in large part they were able to successfully re-launch their old companies because they were able to reassemble the same management team they’d had before.  As one business analyst explained, next to having enough financing for their new/old ventures, keeping the experienced management team in place increased the odds that the buyback would thrive.   Hiring matters.   An idea and money will only take you so far without the right people to transform the illusion into a reality.  Knowing that a team works well together and has done so successfully in the past is, as they say, priceless. 

Hiring well is as much of an art as it is a science. It requires due diligence that isn’t afraid to ask tough questions or uncover information that might be uncomfortable to discuss.  And this means probing deeper than whether or not someone has lied on their resume.

It also means calling up ex-coworkers or former bosses and finding out just what someone is like to work with.  This is more than just the proverbial, Do they play well with others?  As experienced entrepreneurs know, a co-worker with an attitude problem can be a drain on a firm, and can keep a team from making strides together.  So you have to ask if your potential hire is a good collaborator.   How do they handle adversity—is their instinct to overcome challenges or to buckle under them? Are they optimists or pessimists? Are they whiners? Are they part of the problem or part of the solution? 

Sure, you may get glimpses of this attitude check from an interview, or from a good letter of reference.  But the real nitty gritty information, what will make a difference at a company day-in day-out, is the sort of information that only an experienced interviewer can acquire from the people who know best.  

Secret Lender Agents Make Asset Searches Harder

It’s always nice to be able to know who has loaned people money. It helps in asset searches, of course, but we also like to call bankers in after-fraud investigations. Now getting to the identity of those lenders is about to get harder.

Secured creditors have to put their customers on the public record. Such lending on real estate is called a mortgage, and on other kinds of property a “UCC-9” security agreement (known long ago as a chattel mortgage).

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Who’s loaned money to whom is useful information if you’re a lender’s competitor, but it’s also great information in an asset search. You often need to contact other creditors to swap information, or else in litigation to figure out whether the person you are investigating may have perpetrated a fraud. What they told their lenders can be critically important.

Lenders have in the past tried to file under trade names (also known as DBA’s, for “doing business as,”) but those are also a matter of public record if not always findable on line. You can make up a name on a financing statement, but that gets awkward when it’s time to go to court and enforce a security interest.

The Company Corporation in Delaware thinks it has come up with a good solution that it’s recently started marketing: under UCC Article 9, lenders can submit the name of an authorized representative and have them listed in place of the lender, just the way people forming Delaware corporations can hide their identity by hiring an incorporator and registered agent. CSC offers that kind of service for Delaware corporations, and now says it’s the first to go into cloaking the identities of UCC creditors.

Now, instead of looking up who loaned money to a debtor, fact finders may have to determine who the representative of the lender is and then send in questions via that representative to uncover the identity of the lender. Who will answer? It could be the lender, but the lender won’t be under any obligation to respond. Or, depending on the agreement between the representative and the lender, you could be forced to deal with an intermediary representative instead of going right to the bank or finance company in question.

Just one more reason that data dumps by computer – never enough in conducting any kind of thorough investigation – fall short of the mark. Now even a search for a lender that used to be findable by computer or by an entry-level clerk may need the hand of someone experienced enough to be able to ask the right questions in the right way just to get the right person to come to the phone. 

Allen Stanford: Persistent Due Diligence Could Have Made a Difference

The Allen Stanford alleged Ponzi scheme case is currently before the courts after years of delays.  We are finally getting to hear from witnesses and co-conspirators about what they say were the lengths undertaken to defraud Stanford’s investors.  Given the magnitude of the alleged $7 billion fraud, it would be no surprise if Stanford had elaborate mechanisms in place to ensure that his scheme remained undetected.  But no matter how sophisticated any attempts at subterfuge, a basic public records search should have been sufficient to uncover enough red flags to send investors running for the hills. 

For instance, several witnesses have testified that Stanford knew that prospective investors would want assurances that his banks were properly insured.  These former co-workers allege that, perhaps concerned about being subject to a legitimate insurance company’s rigorous due diligence, Stanford created a shell insurance company.  They explained that Stanford based his mythical company in London, and gave it an appropriately self-important moniker, the British Insurance Fund Ltd.  This was back in the early 1990s, when folks didn’t have access to the Internet and Google wasn’t even invented.  So, when a conscientious prospective client requested confirmation of the insurance company’s coverage, Stanford is alleged to have gone so far as to fly his CFO from Texas to London to keep up the ruse.  Once there, his colleague faxed the prospective client a fake confirmation from an empty office in London outfitted with little more than a fax machine for that very purpose. 

It’s unclear if this was enough to answer any concerns that unwitting prospective client may have had.  It’s easy to imagine, though, that with that fax in hand he could now invest in confidence that he had done his due diligence. 

But had he really done enough?  You can’t assume that because one item on your due diligence to-do list has been properly satisfied—Insurance Confirmation, check!—that you can go easy on the other items on that hypothetical to-do list.  You don’t stop just because you got good news.  You have to keep digging around, rigorously pursuing additional information, because regardless of what you’ve affirmed so far, you never know what you will find. 

For instance, although Stanford may allegedly have had an elaborate charade in place to trick customers into believing he was adequately insured, what he couldn’t hide was the fact that as far back as 1990 he had been in serious trouble with the IRS.  According to a 1997 Tax Court case, he had been assessed an eye-popping deficiency of $497,000. Certainly uncovering that the sole owner of a bank you are considering investing in is in tax trouble is a red flag for any prospective investor.

But that’s not all.  An April 2007 FINRA report on the Stanford Group Company said the firm had been found to be operating a securities business while failing to maintain its required minimum net capital. FINRA saw fit to list an extensive group of companies owned by Allen Stanford, including Stanford Group (Antigua) Ltd.

In addition, a former employee of Stanford’s, Lawrence de Maria, alleged in an April 2006 complaint in Florida state court that Stanford was operating a Ponzi scheme. 

And all that was needed to uncover this information was an unwillingness to stop digging.  

Background Checks for All: Lessons from the Alleged Archdiocese Theft

Anita Collins, an elderly woman working as an accounts payable clerk for the New York Archdiocese, was recently arrested for embezzling funds from the church.  That’s bad news for the archdiocese.  But the real black eye for the church is that the entire experience could have easily been prevented.  Had the church run a simple criminal background check on Collins, they would have seen that she had a felony conviction for stealing funds from her previous job, and had pled guilty to a misdemeanor when charged with criminal forgery and grand larceny.  In fact, she was still on probation for the felony conviction when she was hired by the archdiocese.  Given her criminal past, putting her in a position where she had direct access to church funds would fall under the category of poor management decisions. 

What this situation teaches us is not just that the archdiocese should have run a criminal background check on the woman—that’s obvious.  The real lesson here is the importance of timing.  Collins was hired shortly before the archdiocese instituted a policy requiring background checks for all new hires.  The church had chosen to make background checks retroactive for existing employees who worked with minors, but they made no such allowance for employees with access to church funds.  As the archdiocese spokesman explained, “It was just a happenstance of timing that [Collins] was hired just almost immediately before the program was instituted.” 

Clearly, the church should have made background checks retroactive for a broader pool of existing employees.  A reasonably prudent policy would have required a background check for new and existing employees entrusted with financial responsibilities.  In other businesses, background checks may also be in order for employees with access to trade secrets, or with access to other employees’ confidential personal or medical information. 

Now, you’re thinking, I have a background policy in place and all new employees that have these posts are rigorously scrutinized.  Well, good. But does that same level of scrutiny also apply to internal promotions whose new posts now give them access to funds or sensitive information?  Sure, a background check on an internal candidate may seem unnecessary.  After all, she’s been working for you for a while, and you believe that you don’t have to confirm that she is trustworthy, reliable, a good team player—clearly you think so or else you wouldn’t be promoting her.  Or maybe it feels invasive to conduct a criminal background check at this point.  Perhaps you assume that you know her so well that suspecting that she’s been lying or withholding information all this time is a betrayal of sorts. 

 But due diligence requires that we take a step back and look at a situation anew.  If this person had been an external candidate for this position, she would have been subject to a much more rigorous vetting process.  An internal promotion is not a time to get lazy, or to assume that because there have been no red flags up to now everything will remain fine in the future.  Or to be afraid of what you’ll find out.  It’s so easy for companies to give themselves an out when it comes to due diligence.  Don’t do it.  Make it company policy that everyone, be they an internal promotion or external hire, who has access to funds, trade secrets, confidential information, and/or minors is subject to thorough due diligence, including a criminal background search.  That’s the only way you can have peace of mind that you've done all you can to protect your organization’s best interests.  

Forensic Investigations: Due Diligence Done Correctly

What’s the difference between a forensic audit and a regular audit? We think we know the difference when we see it, but what is it?  The issue came up before a short talk I was giving to some accountants last week, and the answer was relevant to our fact-finding business.

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A regular audit is not comprehensive. It doesn’t presume there’s something wrong and it doesn’t even look at every supporting document in a company’s accounts. If it did, annually auditing an entire large company would be impossible.

A forensic auditor goes in with the presumption that something may be wrong, and decides to leave nothing unexamined on the hunch that there is fraud in a particular department or company line of business.

The distinction holds for many other kinds of investigations. You can do the once-over-lightly check for criminal history and check references given, or you can decide to turn over every court case involving your subject, check for side companies at every address he’s had in the past five years, and perhaps talk to everyone he’s sued or been sued by – ever.

That’s what we would call a forensic investigation. If the New York State Society of CPAs says that a forensic accountant “prepares each case as if it will result in litigation in the future,” that is the approach a good investigator should take too. Gather facts, but do it meticulously so that you can back up your findings if anything goes to court. And whatever you do, don’t break the law or violate ethical rules when you gather your facts, because a fact that’s not admissible as evidence may turn out to be useless to your client.

How could this distinction work in practice? A normal “investigation” could turn up five court cases in Jefferson County. An investigator could report that none of them were criminal matters and had all settled. We’ve seen reports that really say this, and they are often not worth the paper they are written on.

What you should ask when you hire a fact finder is not for reports of settled cases, but a summary of what was in the papers filed in court. What were the allegations against the person? What kind of evidence was on the public record? And (probably only available by interviews), what were the terms of the settlement?

When it comes to due diligence on a prospective CEO or investment partner, regular background checks verify employment, education and call the places on the resume to make sure the person worked there.

Forensic due diligence looks for the places the person worked that are NOT on the resume (Fired? Quit to avoid being fired?) and the people not listed as references (“Everyone thought he was lazy and were happy when he left.”)

It’s not that a forensic investigator presumes that everyone he looks at is hiding something bad. But if they are, he has a much better chance of finding it than someone using the approach of once-over-lightly.

New Employee Character Checks: A Gut Check is Not Enough

GettyImages_78621733.jpgYou have an opening in your company.  You get a slew of resumes for the position, you interview a number of candidates, and then you finally narrow it down to two people: One has experience that’s right on the mark, but during the interview you had glimpses of an attitude that might not mesh with your corporate culture.  The other person is lacking a number of important skills, but it seems that she makes up for her shortcomings with an energy and attitude you admire.  She seems like a real go-getter who will be a good fit among your staff.  So what do you do?

We’ve seen this debate played out in the blogosphere repeatedly (here’s one example, and another), and usually folks tout character over skills.  The reasoning?  Skills can be taught, but character cannot.  But if you’re the person doing the hiring, how do you make sure that your impression that someone has a good character is right?  Or if you’re an attorney who’s looking for a reliable witness, how do you make sure you pick one whose credibility won’t be ruined by proof of a less than upstanding character?

Is this as simple as confirming that the candidate’s resume is accurate?  Determining that someone must have good character because they didn’t lie on their resume is setting the bar pretty darn low.  So do you just resort to Googling the candidate or witness?  Checking their Facebook page or Twitter feed?  We’ve pointed out more than once that assuming everything you need to know about someone can be found on the Internet is just not true.  You don’t get a full picture of someone just because you saw their listing on LinkedIn or scrolled through their pictures on Facebook—expect perhaps that they have yet to master the social networking site’s privacy settings. 

So is this instead an “I know it when I see it” sort of assessment—where you base your decision primarily on your “gut,” your “instinct,” or some sort of “hunch” about the candidate’s character?  Maybe you’re a great judge of character with a wonderful track record who can trust your instinct without reservation.  But for most people, that’s rarely the case, especially those who are new to hiring or who don’t have a lot of experience selecting witnesses for a case. 

The truth of the matter is that being a good judge of character is sort of like being funny: everyone thinks they are but we all know that’s not always true.  I don’t mean to suggest that instinct isn’t valuable—sometimes it’s all we’ve got and more often than not it’s worth heeding a “bad feeling” about someone.  But we’re talking about pretty high stakes here, and it would be good to base an important decision on more than a hunch. 

This is where a good investigator is invaluable.  Every worthwhile investigator will look beyond the Internet and do various in-depth database searches.  But those who really know what they’re doing know that that’s not enough.  They know that ultimately they have to get on the phone and start interviewing people.  They will talk to those old employers, track down ex-colleagues, and get the skinny from friends, classmates and co-workers.  Sure this might generate some gossip, and some of it may or may not be true.  But combined with smart and thorough database searches, this approach will provide a much clearer picture of your candidate’s character, helping you make a genuinely informed decision.  

Fire your accountant, financial advisor and lawyer too?

A thought-provoking column in the Wall Street Journal here that argues in favor of routine changes of auditors got me thinking.

If we should change our auditors on the grounds that they get too close to us and are afraid to displease us for fear of losing our business, why shouldn’t the same thing apply to other professionals we hire over long periods? Say, financial advisors and even lawyers?

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The case for firing auditors is that even though companies hire them and are responsible for paying them, auditors are really there to deliver what can often be “bad news” to company management keen to suppress unpleasant facts from public view. When bad decisions get translated from company spreadsheets into annual reports, bonuses get cut and executives get fired.

So instead of giving independent advice, auditors work for the same company for so long that they end up being “co-dependent,” says the Journal’s Jason Zweig.

Would that ever affect a lawyer or a financial advisor? At least with financial advisors, there are independent benchmarks that can compare your investment returns to those of similarly placed individuals. You can see whether or not your annual fee helps you beat an index, and you can shop around to see if your advisor’s fee is excessive.

What about lawyers? They are bound to a code of ethics, but so are accountants. Lawyers can’t just ignore wrongdoing, but accountants too are supposed to blow the whistle on that kind of thing. The problem arises in life’s hundreds of shades of gray, between best possible behavior and reportable criminal activity.

Many a lawyer reading this can easily recall putting down the phone after an uncomfortable call with a major client who has just instructed that lawyer to do something that gives the lawyer pause. The lawyer might think to himself: “Is it ethical to do this?” but then go ahead and do it anyway. If it just passes the smell test, how many lawyers tell their clients they are treading a very fine line? We hope some, but does yours?

Changing auditors can be a real pain, which is why companies don’t like to do it. Barriers to entry can be high because there are only four big firms to service the world’s largest companies, and because it can take a new audit team a long time to get up to speed on a complex set of accounts.

That can be true of personal investment portfolios and legal issues, but often a lawyer is not tasked with taking care of every aspect of a company’s or individual’s set of legal issues.

So if you don’t feel like firing your longtime attorney or other professional, at least do what you might with your trusted physician. Get the occasional second opinion.

Low-Cost Background Checks Ruin Lives

An enraging story by the Associated Press spells it out: computers used by background checkers mix up two people with the same name. Blameless woman gets tagged with a criminal record that isn’t hers, can’t get work and ends up homeless.

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We’ve written about the danger in relying on the “intelligence” of computers here, and the limitations of Google here. The message in these as well as the AP story about the ruined lives of background checks gone wrong are the same: there is no substitute for having an intelligent person conduct your research.

We saw such a problem earlier this year: a client called and said he wanted to hire (let’s call him) Robert M. Johnson for a high-paying job. Robert M. Johnson is an accomplished professional with a great resume and wonderful references. How then to explain the criminal record for fraud turned up by one of the databases? Robert M. Johnson the candidate said, “I’ve never been convicted of any crime. You’ve got the wrong person.”

Turned out he was right and the database was wrong. How could we tell?

1. We looked up the criminal case in question. While the AP story is correct that more and more criminal records are on line, the cases themselves – the critical documents – often are not and in any case need careful reading. We looked at the sentencing report in this case and found that the criminal Robert M. Johnson was sentenced to serve his time in a particular southern state to be close to “home and family.”

2. We then found that the Robert M. Johnson up for the job had no ties whatsoever to this southern state. His parents didn’t live there, he had never lived there, his Social Security number was not issued there, and he was working in Connecticut while the criminal Robert Johnson was committing his crimes down south.

This seems like simple work, but the databases were incapable of making the mundane connections that distinguished two very different men with the same common name. Why would this be?

To start with, not all databases come up with the same information. One may know where a person has worked for the last ten years, while another will have no information about employment. Still, the employment-light database will do a great job associating a person with companies he may own or on whose boards he serves. Both kinds of information are vital, but no machine can yet put them together to draw a complete picture.

Complete pictures come when the human mind gets involved, and even then, databases can only take you so far. We’ve written here about that too, and how interviewing is sometimes the only way to get the information you’re looking for.

But interviews or not, automated searching is like letting a robot build a car and then having another robot inspect the thing. The robots are certainly useful and lower the cost of the vehicle, but would you drive that car before a person had looked it over? 

What the Judge Rakoff Decision Says About Investigating Settlements

Federal District Court Judge Jed Rakoff shook up the securities bar with his widely reported rejection of a settlement between the Securities and Exchange Commission and Citigroup. The decision and order has thrown into turmoil decades of what Judge Rakoff sees as shoddy enforcement practice. It’s nicely laid out on the PorterWright Federal Securities blog, here.

This blog takes no position on what Citigroup did or how good the SEC is at doing its job, but we do applaud Judge Rakoff for helping to illustrate the point that most settlements don’t tend to shed very much light on what actually happened prior to the commencement of litigation. 

That’s important, because when investigating a person or company, the overwhelming majority of legal actions end in settlement. You can almost never tell from the documents whether:

1)  The complaint was overreaching and the complainant settled for peanuts;

2)  The complaint was well founded and the respondent forked over a boatload of cash because he was going to lose anyway, and saw no point in paying a lawyer through a long trial to come to the same result, or;

3) Something in between.

How do you find out what happened before the litigation occurred and in the negotiations leading up to a settlement? It’s hard work, and always involves interviewing people. What it cannot involve, all on its own, is looking at the court documents. Those usually just say “Dismissed with prejudice.”

What was said during depositions leading up to the settlement? You won’t find that on PACER. Who got fired as a result of the lawsuit and would be willing to talk about what happened in the days or years leading up to the lawsuit? Look all you want in the court documents – it won’t be there.

Prospective clients sometimes wonder why in the age of the internet background checks can’t just cost $300. One reason is that any robot can find a federal court document that says “dismissed with prejudice.” But it takes a professional’s time to look behind those documents and to analyze dozens of moving parts to find out what probably led to the settlement.

Thinking About Divorce? The Essential Checklist

It happens all the time.  A divorce lawyer calls us and says his client is thinking of suing her husband for divorce, but knows very little about the family’s finances. What are the sources of income? Where is the money invested? Does the husband have anything hidden in companies she doesn’t know about?

After years of telling clients to tell us “everything you know about your husband’s money, investments and habits that could help us to find assets,” we came up (at the suggestion of a client) with a better idea: a checklist to help clients under stress ask themselves all the right questions before we begin an asset search.

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Here is that list. It’s been very helpful not only in a couple of recent divorce cases, but also in other kinds of asset searches.

The questions are to be asked about the person being searched, not the client being interviewed.

1)      What are their full names? Have they ever used any other names? Single names? Other married names?  Variations of their current names? (E.g. using their middle name or initials instead of their first, etc.?)

2)      When were they born?

3)      Where were they born?

4)      Where do they live? What are the addresses? Do they own property there? Keep in mind this includes real estate, as well as cars, boats, planes, etc. And real estate is more than just homes: It also includes land and commercial buildings.

5)      What phone numbers are associated with them? Home? Office? Mobiles?  

6)      Where do they vacation? Do they own property there? What are the addresses? What are the phone numbers for those properties?

7)      Where do they like to travel? How frequently do they go there? Might they own property there?

8)      Where do they bank?

9)      Do they have investments? Stock? Bonds? Property? Other businesses?

10)   Do they have any paid insurance policies with cash value?

11)    Do they have any annuities that you know of?

12)    Where do they currently work? What is the address there? What is their position?

13)    Do they have any ownership interest where they work?

14)    Do they or have they had any partners? What are their full names? Where do they live? What are their addresses?

15)    Have they had any previous jobs? What was the address there? What was their position?

16)    Have they had any ownership interest where they previously worked?

17)    Do they currently own any companies? What are their names? What do they do? What are their addresses? What phone numbers are associated with them?

18)    Have they previously owned any companies?

19)    If they own companies or have owned companies in the past, what were they named? Are there any naming conventions they’ve relied on? For example, initials of names? City names? Variations on the same name? (St. Mark Co., St. Mark Associates, St. Mark Partnerships, etc.). Can you guess what they may name a new company?

20)    What did the companies do? What are their addresses? What phone numbers are associated with them?

Apple's Directors in Focus

Now that Steve Jobs is gone, attention turns to Apple’s Board of Directors (1), a group that’s been criticized in the past for being too deferential to Jobs, as made clear in this Wall Street Journal Story.

Steve Jobs was a business genius, but are these directors good at doing their jobs to inform shareholders and stand up to a strong CEO if necessary, or are they the kind that like to take a fee and then not do as much directing as they should? Remember, many great and famous people were on the Board of Enron. They sat on the board during that company’s Apple phase of being among the world’s growth leaders, but also during its implosion.

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What boards do Apple’s directors sit on in addition to Apple’s? Are they as hands-off with those other companies as they are reportedly were with Jobs? Are they too distracted by their primary distinguished careers to do a hands-on job at Apple? These are questions worth asking if you’re thinking of putting them on your board, or if you’ve invested in a company they direct that isn’t blessed with a CEO of Jobs-like vision.

(1) Apple’s independent directors are:

William V. Campbell is the Chairman of Intuit, Millard Drexler, Chairman and CEO of J. Crew; Al Gore, former U.S. Vice President; Andrea Jung, CEO of Avon Products; Arthur Levinson, former chairman and CEO of Genentech; Ronald D. Sugar, former chairman and CEO of Northrop Grumman. 

Shock! Rogue Trader was Polite and Well Educated

Police have arrested another suspected rogue trader at a big investment bank, a man named Kweku Adoboli who is alleged to have lost $2 billion for UBS in unauthorized deals.

story about Adoboli in the Wall Street Journal describes him a “well educated” and “polite,” which must fall into the category of Dog Bites Man.

After all, has anyone who looked and acted like a Hell’s Angel ever held a job for very long at a big bank?

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If Adoboli is guilty, his name will go alongside lots of white-collar criminals who seemed perfectly nice, smooth and well turned out, with all the right degrees after their names.

UBS may have done proper due diligence on Adoboli before hiring him and may well have turned up no red flags.

But the lesson here for anyone doing due diligence is that a nice suit and a good degree mean a little something, but not enough on which to make a decision about a person’s character or ability. 

Can You Hear Me Now? You're Fired.

Getting fired is never pleasant, and it’s even worse when it comes as a complete surprise. Getting fired as a surprise while you’re driving your car must be really awful. That’s how Yahoo! Inc. reportedly fired its CEO Carol Bartz on Tuesday.  

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Rarely is the way someone leaves an employer reported in such detail, so Bartz’ parting is a lesson for anyone doing due diligence. People leave jobs every day, but the way they leave (Fired? Quit? Amicable? Contentious?) is every bit as important to know if you are thinking about doing business with them.

What are you supposed to do when someone hands you a resume that reports four jobs worked in the past 15 years? You certainly want to verify that they really did those jobs, but then the hard work begins. You should want to find out why they left each job. Unless they’re as famous as Carol Bartz, you have to call people who were there at the time.

You won’t find any commercial database that will tell you something like: “He was roundly hated by the Board but negotiating his package took months because he had some dirt on two of the board members and they felt they couldn’t move too fast.”

The Bartz episode has something else to say about due diligence: what kind of directors can’t even wait a day to summon their CEO to a meeting to get rid of her? Depending on your point of view, they were endlessly patient with a bad executive until they snapped, or unusually cold-blooded in the way they dealt with their most important employee.

If you needed a new director and were considering one of Yahoo’s board, you would want to know how Bartz was treated to help you make up your mind.

A Fact-Finding Test for Lawyers

Law schools have known for years that they turn out lawyers without training on how to gather facts. What’s changed recently is that law schools are starting to think this isn’t such a good idea.

My colleague Peter Tillers, with whom I teach a course in fact investigation, has rounded up some of the most compelling arguments in favor of more hands-on teaching of how to gather the facts lawyers need.

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Facts matter, because before lawyers can ever get in front of a judge to argue the finer points of law as they rehearsed in moot court competitions, they need facts to help their case. Even without a courtroom in the picture, better facts make for better settlements.

How in the world can you tell how good a person’s fact-finding skills are? It’s always helpful to know before a court-imposed deadline looms, when the facts you need could remain stubbornly elusive.

Try the following test/exercise on new associates or even yourself:

1. Google yourself (or relatives if you don’t own property) and try to find public-records evidence of where you or your relatives live. What was paid for the house and what was the mortgage? Chances are you won’t be able to find much that’s useful, a good lesson in the limitations of Google searching. We’ve written about that here. Hint: do you really think a court would accept a price on Zillow.com as evidence of anything?

2. Now try to find the deed and mortgage another way, with public-records sites at county level. Start here to see where your county’s website is. Still couldn’t find it on line? Perhaps that’s because the vast majority of records in the U.S.  are still in hard copy only. You have to go to a county records office and get them (or hire someone to do it for you).

3. Now pick a store near your office and try to find out who owns the company that runs the store and owns the building it’s in. You will probably need a combination of property records and filings from the Secretary of State.

Things get trickier when you get into the area of finding assets, including figuring out whether your person owns shares in an LLC or partnership he doesn’t want you know about. If you can’t reasonably expect someone to get a simple deed or incorporation record, the advanced stuff will most likely prove completely elusive.

Talk Isn't Cheap Even When Offline

A quick reflection on the executive at Allstate, who according to the Wall Street Journal lost his job in part because of profanity-laced comments about a superior to colleagues in a bar.

How did the Journal get the story? Not by crawling around blogs, not by looking at the executive’s Facebook page, but by old-fashioned interviewing.

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As we’ve pointed out here and here, very little of our lives sits out there on the Internet. How many of your ex colleagues, friends, romantic partners, apartments, cars and other possessions are linked to you via Google? Less than one or two percent in most cases.

To find out about people, you nearly always have to talk to others about them. That’s what the newspaper did in this case: they talked to people who the paper said had either heard the comments by the executive, Joseph Lacher, or else people familiar with the company’s internal investigation.

No Facebook, no LinkedIn, no blogging, no emails accidentally sent to the wrong person.

It’s an investigation that could have taken place just this way 20, 40, or even 80 years ago. And as we often tell clients, it’s an indispensible part of investigations today too.

Of course, a lot of what you may hear could turn out to be gossip. But being gossip doesn't always mean something isn't true. It can also mean that it's factual information someone doesn't want you to know about. 

 

 

The Courage to Investigate

There was a letter in this week's edition of Barron's that said, "Lawyers look backward to precedent. Innovators assiduously look forward and avoid precedent. The two mindsets are antithetical."

The letter is about why lawyers at the SEC can't keep up with the advanced math and technology that hatches new ways to beat out ordinary retail investors, as with high-frequency trading.

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It also got me thinking about the two mindsets people look for in an investigator. If precedent told us what we needed to know about what someone might do next, we could simply research the past and change the dates: he always settles four months after he files suit, he always parks his money in side companies named after the street he lives on, and so forth.

In fact, investigators have to look both backward and forward: backward to find people with whom to discuss a subject’s past actions as well as mindset, and forward to try to imagine what a subject may be doing given past patterns and current facts. Some of those current facts are known, some need to be guessed at within constraints of limited time and budgets.

My colleague at Cardozo Law School Peter Tillers has written extensively about the mindset of a fact investigator and is organizing a workshop this week on evidence and inference.

His view is that what contributes to making fact investigation especially daunting to some is justifiable fear of failure. That fear may be related to lack of innovation, he says. “Explorers don't know for sure what's going to happen. It takes genuine courage to investigate.”

The Match.com Suit and the Risks of Online Dating

I have no feeling on which way the new lawsuit against Match.com, reported here at the Huffington Post will (or should) turn out, but the case highlights a feature of online dating that has puzzled me for some time.

According to the report, the plaintiff (identified for now as Jane Doe) was sexually assaulted by someone she met on Match.com, and claims that the dating service should have performed background checks on the people it features on its site.

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You probably wouldn’t buy a car without knowing its crash test results. You check out crime rates and schools before you buy a home. Yet if you’re like many in the U.S. you may think nothing of entering into a relationship with someone with whom you have no friends in common. Whatever personal story that person gives you, you’ve got nobody to check with to see whether you’re getting an accurate picture.

What’s puzzled me is that with all the available information we have about people, strangers persist in becoming intimate with one another even though the dating sites usually warn that they have done no screening as to the participants’ backgrounds. I talked about this in an interview with PBS done last year.

The risk you run is right there in eHarmony’s safety tips (“Do your own research”). Other dating sites advise you to “do a little digging” on the other person. Some have it right on the front page that they have performed no background check on their subscribers. Others review personal information to make sure customers are appropriate, but take at face value the information submitted.

Was there really that job with the large company in Europe until last year? Really no marriages until now? Have there been arrests, court orders or other legal proceedings in this person’s past, perhaps in a state you don’t know they lived in a few years back? What about if their history is half in another other country with non-electronic records?

Even the best background check won’t give you 100 percent certainty that someone is all he says he is. But if someone is lying to you and that information can be found, wouldn’t you want to find out sooner rather than later?

 

Is Warren Buffett Telling the Truth?

Is Warren Buffett Telling the Truth?

I have been trying to figure out what is so disturbing about the exit of David Sokol, Warren Buffett’s former heir-apparent, who submitted a letter of resignation last week that gave vague reasons about wanting to create “enduring equity value” outside of Berkshire.

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A collection of respected law professors included here and summarized here at the Delaware Corporate and Commercial Litigation Blog appears to conclude that based on the facts as we know them, Sokol did not engage in insider trading when he bought shares in an industrial lubricants company called Lubrizol. Nine or ten days after buying them, Sokol then suggested that Buffett’s Berkshire Hathaway buy out the company. Sokol’s potential profit on the deal is almost $3 million.

Nobody is suggesting that Sokol knew Buffett would go for buying out Lubrizol, so he was not front-running. Berkshire shareholders seem not to be paying any more than they would have paid if they had tried to buy the company when Sokol did. Still, Sokol just mentioned (but apparently did not write) to Buffett that he owned Lubrizol, and Buffett said he never investigated how long Sokol had owned the shares or how many Sokol held.

Buffett only learned of the extent of the Sokol investment in Lubrizol from a senior vice president at Berkshire instead of from Sokol himself, according to Andrew Ross Sorkin at the New York Times’ Dealbook.

Buffett tells us that Sokol surprised him with a resignation letter just as all of this came to light. That letter that sounded like the canned “spend more time with my family” or “pursue other opportunities” we’ve grown used to hearing -- and often doubting.

Smart Money’s James B. Stewart came closest to nailing the issue: the Buffet/Sokol narrative just doesn’t seem credible.

It would have been so much better if Buffett had said something like: “Dave is a brilliant investor and Berkshire is a more valuable company thanks to his efforts, but his judgment in the timing of his Lubrizol purchase was flawed even if no laws were broken. I did not have to ask for his resignation and did not try to talk him out of leaving.”

Buffett is on record as saying he would much rather have employees lose his company money than even “a shred” of reputation. What remains today of Berkshire’s reputation? A whole lot, but certainly a bit less than before the Sokol events came to light.

The Buffett Sokol episode is typical in one way of a lot of investigations into complicated, powerful people: in the end, we report on a person who has broken no laws and seems legally above reproach. The problem instead is one of judgment. Would you want someone with Sokol’s brilliance scouting out investment opportunities for you? Sure. Would you want him to run your entire company? Perhaps not.

As for Warren Buffett, he’s a hero to many because he of all people can afford to speak his mind. At 80 he’s justly celebrated as a genius and a great philanthropist, and is one of the world’s richest men. But if he’s reduced to careful press releases accepting turgid resignation letters, Berkshire Hathaway looks like just another company a with a good long-term track record for investors.

Berkshire Hathaway, meet General Electric.

 

Erasing Your Past is Impossible

More publicity for Reputation.com in the New York Times Sunday Styles section, featuring lots of people worried about unflattering information about themselves on the web. How to get rid of it?

It turns out you often can’t. Once something is online, the best a lot of services can do is to push an unflattering item down in the Google rankings, from page one to page six or seven. No good investigator is going to stop looking at Google results after a couple of pages, so those photos will still get found if someone searches thoroughly.

We’ve already commented on another big takeout featuring Reputation.com when it was featured just last month in Time. We said that tracking over the web gets individuals wrong as often as it gets them right and that a good investigator can find out tons more about people than tracking software can.

It’s the same story here. Work all you want on erasing your past, but always assume we’ll find it anyway.

So if you have a picture of yourself wearing a hula skirt in a blizzard while sipping a beer through one of those straws attached to a container on your head, take a bit of advice from someone who might find it:

  • Not everyone cares that you got drunk in college. They probably did too.
  • Employers you should strive to work for are the ones like it when people they hire tell the truth at work and in interviews. At least, those are the employers I admire most.
  • Therefore, be ready with a frank explanation of the information. “I’m not proud of that photo, but I don’t do that kind of thing anymore” will serve you a lot better than stunned silence or a half-baked “that was taken out of context” when the photo is shown to you.
  • Think about turning controversy your way. A friend with an unusual name was in the middle of a messy whistleblower lawsuit and wondered how he could push that down the search rankings. My advice was to be proud of it and use it to his advantage: “You’ve seen the whistleblower suit,” he could offer to prospective employers. “I took on that big company, which means I won’t be swayed by cash in doing the right thing for you.”