Imagine this: You have an iPhone, iPad and Mac computer. You use all three devices mostly for personal home use, but you also receive work e-mail on them. Medical records, tax returns, and other confidential information goes on these devices. They all sync amongst themselves and you’ve just started using Apple’s new server farm, iCloud. The system sends files into storage automatically over your wireless signal once a day and all your private data ends up on Apple’s new cloud. There’s no assurance that all these personal files cannot be intercepted, but Apple promises to keep them under secure lock and key. 

News from Apple’s World Wide Developer’s Conference is flooding the web today. Our call regarding iCloud was on the mark, but today’s formal announcement brings several serious worries into even sharper perspective. iCloud is designed for sharing not only music, videos and photos, but also to store your e-mail and personal calendar. And the system does this with all of your Apple devices, wirelessly, while running in the background. 

No need to hit “send.” Apple with just grab your information and store it for you. 

As Steve Jobs said regarding iCloud: “We think this is going to be pretty big,” and we wholeheartedly agree with him. It’s just that big in this case is not better.