After years in business, one of my biggest marketing challenges is still explaining to potential clients why an investigator can’t just use a few mysterious databases and “deep Googling,” as one hopeful person described it, and produce an answer in an hour or two.

Someone’s well-hidden assets? The eight-month job in 1998 that ended badly

Any litigator tasking interviews of potential witnesses needs to know about the no-contact rule (ABA Model Rule 4.2)[1], which forbids talking to represented people on the other side of a case. This also goes for most current employees of the other side —  certainly any employee senior enough to make critical decisions or

What conveys the truth more effectively?

A snapshot of a person’s values and accomplishments in the form of a quotation? Or a long essay about that person that will contain the short clip but surround it with other facts that could contradict or water down the single line (or build on the quote and infuse

For anyone who has ever tried to play pool, it quickly becomes obvious that the best way to get the ball in the pocket isn’t always the most direct.

If there’s another ball in the way or the angle doesn’t work, redirecting the ball off one of the cushions can be the best option. Even

Most of us in the business can remember clients who call us to say something like, “We’ve done some pretty serious Googling, so you probably won’t find anything.” We had a prospective client some years ago who said exactly those words, and I wrote them down at the time.

It got to the point that