Adam Davidson recently wrote “Making Choices in the Age of Information Overload,” for the New York Times magazine where he explained how consumer choices have changed in the Information Age. With so much data about a potential purchase—from price comparisons to reviews by ostensibly objective consumers—we are drowning in a sea of information.
Sorting and Unsorting Facts
Context matters. We know this instinctively, and yet somehow we forget. We still tend to assume that facts live in their own separate bubbles. So when we research and analyze, we warily keep our findings in separate categories—information on person A separate from information on person B, which are both separate from facts uncovered